Landers

This page shows you how to add your landers, also called prelanders: the pages visitors see after they click your ad and before they reach your offer.

A lander warms visitors up. It might be a quiz, a review, an article, or a short sales page, with a button that sends them on to the offer. Add each lander once and use it in as many campaigns as you like. Proferex then shows you which lander gets the most visitors through to the offer, and which one makes you the most money.

A lander only tells the Tracker which page to show and track. To build and host the pages themselves, from a single landing page to a full website, use Landing Pages. Any page you publish there can then be picked as a lander.

You don't need a lander. Sending visitors straight from the ad to the offer is called a direct offer. In your combination, pick Direct Offer (No Lander) instead of a lander. If that's your plan, skip this page and go on to Combinations.

Go to Tracker → Landers to see yours. Click Create Lander to add one, or Bulk Add Landers to add many at once.

Add a lander

Click Create Lander, give it a name you will recognise in reports, such as Roof Check - Quiz, and pick its Type. The type is where the page lives:

What you fill in next depends on the type you pick. Each one is explained below.

Published Pages

Pick the page under Select Published Page. Pages are listed by their Lander Upload and name, such as Roofing Lander > Roof Check - Quiz: the upload is Roofing Lander, and the page is Roof Check - Quiz. Only pages you have published are in the list, so publish the page first. See Published Pages.

Once you pick a page, Proferex shows everything about it:

• Lander Upload and Published Page show which upload and page you picked. Open in File Manager opens the upload, so you can edit the page's files. See File Manager.
• Published Page ID is the page's ID. Click the copy icon next to it when you need it for a bulk upload.
• Base URL is the page's address on your page domain. If you have more than one page domain, switch between them with the icon next to it.
• URL Parameters is optional. Use it to pass details about the visitor to your page. For example, country={country}&city={city} sends the visitor's country and city. See Tracking parameters.
• Full URL is the address the visitor lands on: the Base URL with your parameters added after a ?.

Click the icon to the right of Base URL or Full URL to open the page in a new tab and check it.

External Hosted

Paste the page's address into External URL, such as https://www.yourbrand.com/roof-check.

You can add tracking parameters to the address too. External Hosted landers have no Redirect Mode, because they always open on their own website.

Blog

Use this type to send visitors to an article or page on your Proferex blog. If you don't have a blog yet, see Create a Blog. To write the article or page first, see Write and Publish.

Pick your blog under Select Blog. Then, under Content, choose Articles for your blog posts or Pages for your blog's other pages, such as its home page.

Now pick the one you want under Select Article or Select Page. Type to search if the list is long.

Blog URL then shows its address.

You don't need to add an offer link by hand. In the blog editor, select your call-to-action text and click Offer Outgoing Link. See Offer Redirect.

Send visitors on to the offer

Every lander needs a button or link that sends visitors on to the offer. Near the bottom you will find your Offer Link. Click the copy icon next to it, and use it as the link on your call to action:

<a href="https://track.yourbrand.com/outgoing">Get The Offer</a>

Proferex records the click and sends the visitor to the offer picked for them. Which offers that can be is set by the combinations you use in your campaigns, not by the lander. You never put an offer's own address on your lander, so one lander works with any offer, and you can change offers in your combinations without editing your page.

Got more than one tracking domain? Use the icon next to the link to switch to the one your campaign uses. It's simplest when your campaign link and Offer Link share a domain.

If they don't, Published Pages and Blog landers still track on their own. External Hosted landers need one extra line on the page: the tracker.js script. Offer Redirect has the line to copy.

Redirect Mode

Redirect Mode decides what happens when someone clicks your campaign link. Proferex either redirects them from the campaign link to the lander's own address, or loads the lander right on the campaign link, with no redirect. You find it right under Type on Published Pages and Blog landers. External Hosted landers don't have it, because they always redirect to their own website.

• With Redirect sends visitors from your campaign link to the page's own address, such as pages.yourbrand.com/roofing-lander/. This is the default.
• No Redirect loads the page on the campaign link itself, such as track.yourbrand.com/l/your-alias/roofing-campaign. Visitors never pass through a redirect.

Ad platforms such as Meta and Google are strict about ads that redirect, so No Redirect is a good fit for traffic from them. Both modes track the same.

Tracking parameters

Tracking parameters pass details about each visitor to your lander, such as their country or the traffic source's campaign. Your page can then use them, for example to show "Free roof checks in Texas" to a visitor from Texas.

Type the name your page expects, such as country=, then click a parameter under the URL to add its value. Proferex fills each one in for every visitor.

For example, this URL passes the visitor's country and city to your page:

https://www.yourbrand.com/roof-check?country={country}&city={city}

You don't need any of them to track your lander. Proferex tracks it either way.

Lander group

Groups keep related landers together, for example all your landers for one offer or one country. You can then filter your landers by group, and compare groups in Analytics.

To make a new group, type its name in Lander Group and click Create. You can also make one straight from the Landers page: click the + next to Filter by Lander Group, type a name, and click Create.

More also has a Notes box for anything you want to remember about the lander, such as what you are testing. You can also read and edit notes on the lander's own page.

Click Create Lander to save.

Add many landers at once

Click Bulk Add Landers to add a whole list of landers in one go.

• Add Row adds an empty row to fill in.
• Upload CSV fills the rows from a spreadsheet. Click Download Template first to get a file with the right columns. If you already have rows filled in, Proferex asks before replacing them.

Each row needs a Name and a Type, plus what that type needs:

To get a published page's ID, pick the page in Create Lander and copy its Published Page ID into the hosted_page_id column. See Published Pages above. Any lander group you use must already exist, so create it first. Redirect Mode is With Redirect unless you change it. Notes is optional.

If a lander with the same name already exists, or two rows in your list share a name, choose what to do with it:

• Cancel skips that row.
• Replace updates the existing lander with the details in the row. Any column you leave empty, such as the group or notes, is cleared on the lander too. If two rows share a name, the second one is added with a number instead.
• Duplicate adds it as a new lander, with a number added to its name, such as Roof Check - Quiz (2).

Your choice applies to every row with a matching name. To choose for each row, pick Choose Manually. You can also set it in your CSV, in the conflict_action column: cancel, replace, or duplicate. Proferex then switches to Choose Manually for you, so you can check each row before you import.

If a row has a problem, such as a page domain that isn't active yet, it is highlighted with the reason. Nothing is imported until every row is fixed, so you never end up with half a list.

Check the rows, then click Import. The button shows how many landers you are adding, such as Import 3 Landers.

See how each one performs

The list shows each lander's visits, clicks, conversions, and the rest of your numbers for the date range you pick. Clicks here are visitors who clicked through to the offer, so comparing clicks with visits shows how well each lander warms people up.

Use Filter by Lander Type, Filter by Redirect Mode, and Filter by Lander Group to narrow it down. Click a name to break a lander's numbers down by campaign, offer, country, and more. See Reading Your Stats and Drill-Downs.

Edit, duplicate, or delete

Each row has three icons:

• Copy copies the lander's address.
• Edit opens the lander's settings.
• Delete removes the lander. You can't delete a lander while a combination uses it, so remove it from your combinations first. Its past visits and conversions stay in your reports.

Tick several rows to duplicate or delete them all at once. Duplicate and Delete appear at the top, with the number you picked. You can also duplicate a lander from the ⋯ menu on its own page.

Duplicating saves you from starting from scratch. The copy keeps every setting, and its name ends in (Copy).

Test a new version of a page

To test a variation of a page, such as a new headline, start in your Lander Upload, not here. Copy the page, change it, publish it, and give it its own lander:

1. In the upload's File Manager, open the page's menu and click Duplicate. The copy gets a name such as index copy.html, so click Rename on it and give it a short name, such as main-b.html.

   

2. Open the copy, make your changes, and click Save.

3. Click Publish next to the copy and name it, such as Roof Check - Main B.

   

4. Create a lander for the new page, as shown in Published Pages above.

5. Put both landers in your combination to see which one converts better.

Once you have done it once, each new variation only takes a couple of minutes.

Next step

Put your landers and offers together. See Combinations.