# Campaign Reports

> Read one campaign's numbers by day, lander and offer, rule, placement, and hour, and pause or open the campaign at its traffic source.

This page shows you how to read one campaign's numbers on the campaign's own page, and how to pause, resume, or open the campaign at its traffic source without leaving Proferex.

To open a campaign's page, click its name in **Tracker → Campaigns** or in **Tracker → Analytics**, or click **Details** when you hover over its name.

The page has four tabs:

| Tab | Use it to |
|---|---|
| **Main** | Check the campaign each day: its days, landers and offers, rules, and custom token values |
| **Analytics** | Break the campaign down by any detail of a visit, such as spot, country, or OS |
| **Heatmap** | See which weekdays and hours make money |
| **Custom Tokens** | Set up the campaign's custom tokens and compare their values |

Each tab has its own **Timezone** and **Date Range**. Click **Apply Filters** after changing them.

---

## Main

![The Main tab of Push - US - Mobile with the campaign URLs, the notes field, the Controls, and Daily Performance for Oct 12 to Oct 18, 2026, from 950 to 1,180 visits a day and a 73.23% ROI in total](/images/docs/campaign-reports-main.jpg "The Main tab, with the last 7 days")

The top of the tab holds the campaign URLs and the notes. See [Campaigns](/docs/tracker/campaigns/index.md#the-campaigns-own-page). Below them are four tables. A table only appears when it has numbers for the date range.

| Table | One row for each | Button |
|---|---|---|
| **Daily Performance** | Day with visits, newest first | **Go to Analytics** opens the **Daily** breakdown |
| **Lander + Offer Performance** | Lander and offer pair | **Go to Analytics** opens the **Lander + Offer** breakdown |
| **Rule Performance** | Rule of the campaign's combination | **Go to Analytics** opens the **Rule** breakdown |
| **Custom Tokens Performance** | Value of custom token 1 | **Go to Custom Tokens** opens the **Custom Tokens** tab |

**Go to Analytics** opens the **Analytics** tab with the matching breakdown already picked.

### Lander + Offer Performance

![Lander + Offer Performance with three rows. Spin Wheel - US with iPhone Sweepstakes US made $398.40 at 90.22% ROI, Quiz - US with iPhone Sweepstakes US made $124.80 at 47.06%, and Quiz - US with Samsung Sweepstakes US made $123.60 at 70.07%](/images/docs/campaign-reports-lander-offer.jpg "Each lander and offer pair in the campaign")

Each row is one path a visitor can take through the campaign's combination. Compare **CTR** to see which lander sends more visitors on, and **CR** to see which offer converts them.

Here, **Spin Wheel - US** gets a 27.17% CTR against 16.29% for **Quiz - US** on the same offer. Quiz converts better once visitors reach the offer, but Spin Wheel's extra clicks make it the more profitable path.

### Rule Performance

![Rule Performance with a row marked - for visits no rule matched, 5,890 visits at 74.02% ROI, and a row for the Android rule, 1,470 visits at 70.07% ROI](/images/docs/campaign-reports-rules.jpg "Each rule, and the visits no rule matched")

The row marked **-** holds the visits no rule matched, which took the combination's default paths. The other rows show each rule. If a rule loses money while the default paths make it, change the rule's paths or pause the rule. See [Rules](/docs/tracker/combinations/index.md#rules).

---

## Analytics

The **Analytics** tab breaks the campaign down by one detail at a time. Click a tab, such as **Country**, **OS**, or **V3**, and the report changes straight away.

![The campaign Analytics tab with V3 picked and its tooltip showing Spot ID, and six TrafficStars spots below. Spot 1584203 made 127.27% ROI, spot 1590117 lost 39.02%, and spot 1601452 spent $55.20 with no conversions](/images/docs/campaign-reports-spot.jpg "Hover over a V tab to see what it holds")

- The tabs are the same details you can group by on the Analytics page. See [Group By](/docs/reports/drill-downs/index.md#group-by).
- **Lander + Offer** shows each lander and offer pair.
- Hover over **V1** to **V10** to see the name you gave that variable on the traffic source, such as **Spot ID**.
- If the campaign's combination has rules, a **Rule** list appears. Pick **All**, **Default** for the visits no rule matched, or one rule, and click **Apply Filters**. The tabs you click next keep that choice.

The tab only shows this campaign. To compare campaigns, or to filter by more than one detail, use **Tracker → Analytics**. See [Analytics](/docs/reports/drill-downs/index.md).

---

## Heatmap

The **Heatmap** tab shows the campaign by weekday and hour, so you can see at a glance when it makes money.

![The heatmap of visits by hour and day, from 00:00 to 23:00 and Sunday to Saturday, with the evening hours from 18:00 to 21:00 in the darkest green, and totals for each hour and day](/images/docs/campaigns-heatmap.jpg "Visits are highest in the evening")

- **Show Metrics** picks the numbers in each cell: **Visits**, **Clicks**, **Conversions**, **Revenue**, **Cost**, **Profit**, and **ROI**. At least one stays on.
- **Color By** picks the number that sets the color. Darker green means more.
- With **Profit** or **ROI**, losing cells are red and making cells are green. Color by **Profit** to find the hours to stop buying.

Cutting hours is the last step of optimizing a campaign. It trims a campaign that already works, but it rarely turns a losing one around. See [Optimization](/docs/reports/optimization/index.md).
- The **Total** column adds up each hour across the week, and the **Total** row adds up each day.
- Hover over a cell to see its day and hour, such as **Monday at 14:00**.

The date presets on this tab are **Today**, **Yesterday**, **Last 7 days**, and **Last 30 days**. Use at least two weeks, so each weekday has enough visits to compare.

---

## Custom Tokens

The **Custom Tokens** tab holds the campaign's custom token definitions and value transformations. See [Custom Tokens](/docs/tracker/custom-tokens/index.md).

**Custom Tokens Performance** at the bottom shows how each recorded value did. Use **Tokens** to pick which of tokens 1, 2, and 3 to show. **Go to Analytics** opens the same values on the Analytics page.

---

## The API window

Click **API** at the top of a campaign's page to see how the campaign's cost is tracked and, for traffic sources connected by API, to control the campaign at the traffic source.

The first line says where the campaign stands:

| You see | Meaning | What to do |
|---|---|---|
| **This campaign does not have a traffic source assigned.** | The campaign has no traffic source | Edit the campaign and pick one |
| **API cost fetching is available when your traffic source has an API integration configured.** | The traffic source isn't connected by API | Click **Configure API** to connect it |
| **Finish API setup on** your traffic source | The API key or the **Campaign ID Token** is missing | Click **Configure API** and add what the message names |
| **API cost sync is active. Campaign costs update automatically.** | Cost sync is set up | Nothing. **Quick Actions** appear below. |

- **Configure API** opens the traffic source's settings in place. See [Cost sync](/docs/tracker/costs/index.md#cost-sync).
- **Edit Cost Settings** changes this campaign's cost model. See [Cost model](/docs/tracker/costs/index.md#cost-model).
- **Model** shows the campaign's cost model and where its cost comes from: **(API cost only)** for CPM, **(API primary, CPC fallback)** when synced cost comes first, or **(CPC only, API disabled)** when **Skip API cost fetching** is on.

### Quick Actions

**Traffic Source Campaign ID** is the campaign at your traffic source that the buttons act on.

- The list shows the IDs Proferex has seen on this campaign's recent visits, in the variable set as **Campaign ID Token** on the traffic source. A campaign that hasn't had visits yet shows **No campaign IDs yet**.
- Click the star to make the selected ID the default. The default is picked whenever you open the window.
- Click **+** to add an ID by hand, such as for a campaign that hasn't sent traffic yet. TrafficJunky, TrafficStars, and ExoClick IDs are numbers only.
- **Refresh** reloads the list.

The buttons you get depend on the traffic source:

| Button | TrafficJunky | TrafficStars | ExoClick | What it does |
|---|---|---|---|---|
| **Campaign Overview** | Yes | Yes | Yes | Opens the campaign in your traffic source account, in a new tab |
| **Sources** | Yes | | | Opens the campaign's list of spots in TrafficJunky, where you can block the ones that lose money |
| **Ads** | Yes | | | Opens the campaign's ads in TrafficJunky |
| **Pause** | Yes | Yes | | Pauses the campaign at the traffic source |
| **Resume** | Yes | Yes | | Starts the paused campaign again |

![The Traffic Source API Integration window for TrafficJunky, with cost sync active, the CPM model, the traffic source campaign ID 1009834512, and the Campaign Overview, Sources, Ads, Pause, and Resume buttons](/images/docs/api-trafficjunky.jpg "TrafficJunky: open the spots and ads, or pause and resume")

![The Traffic Source API Integration window for TrafficStars, with the traffic source campaign ID 4402118 and the Campaign Overview, Pause, and Resume buttons](/images/docs/api-trafficstars.jpg "TrafficStars: pause and resume")

![The Traffic Source API Integration window for ExoClick, with the traffic source campaign ID 5127734 and the Campaign Overview button](/images/docs/api-exoclick.jpg "ExoClick: open the campaign in ExoClick")

**Pause** and **Resume** act straight away, with no confirmation. A message confirms **Campaign paused** or **Campaign resumed**. The window doesn't show whether the campaign is running at the traffic source, so check there if you aren't sure.

Pausing at the traffic source stops new visits from that campaign. Your Proferex campaign link keeps working for anyone who still has it.

> **Note:** The ID you pick only decides which traffic source campaign the buttons act on. Cost sync matches spend to visits on its own, whatever ID is picked.

---

## Examples

### Check a campaign every morning

1. Open the campaign and set **Date Range** to **Last 7 Days**.
2. In **Daily Performance**, compare yesterday with the days before. A drop in **CR** with steady **CTR** points at the offer or the postback. A drop in **CTR** points at the lander or the traffic.
3. In **Lander + Offer Performance**, check that no path has turned unprofitable.
4. In **Rule Performance**, check each rule against the **-** row.

Yesterday's cost is final about two hours after midnight in your traffic source's timezone. Judge yesterday after that.

### Compare the ads

1. Open the **Analytics** tab and click the **V** that holds the ad, such as **V2**, the creative ID on TrafficStars and ExoClick, or **V1**, the banner name on TrafficJunky.
2. Compare **CR**, **EPV**, and **ROI** for each ad that has spent two to three payouts.
3. An ad with a high CTR and a low CR brings visitors who don't want the offer. Pause it at your traffic source, and test new ads against the winner.

### Block a losing spot in one campaign

1. Open the **Analytics** tab and click the **V** that holds the spot ID. Hover over the V tabs to find it, such as **V3** for TrafficStars.
2. Click the **Cost** heading to sort by spend.
3. Note the spots that have spent two to three payouts and lose money. In the example above, **1601452** spent $55.20 with no conversions and **1590117** lost 39%.
4. Click **API**, then **Campaign Overview**, and block those spots in the campaign's settings at the traffic source. On TrafficJunky, click **Sources** instead.

### Pause a campaign that is losing money

If a campaign loses money for a day or more and you need time to look into it:

1. Click **API**.
2. Check that the right ID is picked in **Traffic Source Campaign ID**.
3. Click **Pause**.

When you've fixed the cause, come back and click **Resume**.

### Stop buying the hours that lose money

1. Open the **Heatmap** tab with **Last 30 days**.
2. Tick **Profit** in **Show Metrics** and pick it in **Color By**.
3. Read the **Total** column. Hours that are red across most weekdays are the ones to stop buying.
4. Set the campaign's schedule at your traffic source to skip those hours.

Do this last. Cutting hours trims a campaign that already works, but it rarely brings a losing campaign back to profit. Fix the offer, ads, lander, targeting, and bid first. See [Optimization](/docs/reports/optimization/index.md).

---

## Next step

See how one lander, offer, or traffic source performs across all your campaigns. See [Detail Pages](/docs/reports/detail-pages/index.md).