# ExoClick

> Set up ExoClick as a traffic source, send it your conversions, and pull your spend automatically.

This page shows you how to set up ExoClick in Proferex: track its clicks, send it your conversions, and pull your ad spend automatically.

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## Apply the template

Go to **Tracker → Traffic Sources**, click **Create Traffic Source**, then **Templates → ExoClick**. The template fills in everything below. You only need to change the parts marked **You fill in**.

If you set it up by hand instead, copy the tokens exactly as written, including the curly brackets.

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## Variable mappings

![The ExoClick template's variable mappings, with External ID, Cost (CPC), and the v1 Campaign ID row outlined](/images/docs/exoclick-mappings.jpg "The ExoClick template, filled in")

| Variable | URL parameter | ExoClick token |
|---|---|---|
| External ID | `externalid` | `{conversions_tracking}` |
| Cost (CPC) | `cost` | `{actual_cost}` |
| v1 Campaign ID | `campid` | `{campaign_id}` |
| v2 Creative ID | `creaid` | `{variation_id}` |
| v3 Site Name | `sitenm` | `{src_hostname}` |
| v4 Site ID | `siteid` | `{site_id}` |
| v5 Zone ID | `zoneid` | `{zone_id}` |
| v6 Category ID | `catid` | `{category_id}` |
| v7 Country | `ctry` | `{country}` |
| v8 Keyword | `key` | `{keyword}` |
| v9 Tags | `tag` | `{tags}` |
| v10 Language | `lang` | `{language}` |

`{conversions_tracking}` is ExoClick's click ID. It can be very long, and Proferex keeps all of it.

---

## Postback URL and cost sync

The template sets **Traffic Source Adapter** to **ExoClick** and fills in this postback address:

```text
https://s.magsrv.com/tag.php?goal=YOUR_GOAL_ID&tag={externalid}
```

![The ExoClick adapter selected, the postback URL with YOUR_GOAL_ID, the empty API Key field, API Timezone and Traffic source currency set to Auto, and Campaign ID Token set to v1](/images/docs/exoclick-config.jpg "Replace the goal ID and paste your API token")

**You fill in:**

- In the **Postback URL**, replace `YOUR_GOAL_ID` with the ID of the conversion goal you created in ExoClick.
- In **API Key**, paste an ExoClick API token. In ExoClick, click your email in the top right, choose **API Tokens**, and click **New API Token**.

The rest is set for you:

- **API Timezone** is set to **Auto** and detected from your ExoClick account when you save. Change it only if you know your account reports in a different timezone.
- **Traffic source currency** is also set to **Auto** and read from your ExoClick account when you save. Change it only if the detected currency is wrong. It is used for your ad spend and for the payout in conversion postbacks.
- **Campaign ID Token** is `v1`, the row that carries `{campaign_id}`. Keep it that way, or cost sync cannot match spend to your clicks.


**Don't want cost sync?** Set **Traffic Source Adapter** to **None (Manual Cost Tracking)** and leave the API token empty. Everything else keeps working, and each click's cost comes from the **Cost (CPC)** row instead. See [Costs](/docs/tracker/costs/index.md).

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## Control the campaign from Proferex

Once cost sync is set up, click **API** at the top of an ExoClick campaign's page in Proferex.

![The Traffic Source API Integration window for ExoClick, with cost sync active, the CPM model, the traffic source campaign ID 5127734, and the Campaign Overview button](/images/docs/api-exoclick.jpg "Open the campaign in ExoClick")

Under **Traffic Source Campaign ID**, pick the ExoClick campaign, then click **Campaign Overview** to open it in ExoClick. Proferex can't pause or resume ExoClick campaigns, so do that in ExoClick.

To find the zones to block, group the campaign by **V5**, the zone ID. See [Campaign Reports](/docs/reports/campaign-reports/index.md#block-a-losing-spot-in-one-campaign).

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## Next step

Save the traffic source, then create a campaign with it. See [Campaigns](/docs/tracker/campaigns/index.md).